The Journal Record: Oklahomans Reach Audiences with Social Media

Friday, January 29, 2010

Singer-songwriters have always wanted to connect with their fans – through the lyric that touches them or the riff that keeps them coming back for more.

But social media, especially for independent artists, can be an additional tool for building loyalty and marketing their music.

Local artist K.C. Clifford has successfully leveraged Twitter and Facebook, along with her Web site and blogs, to let her fans know more about who she is and what’s next in her career. But for Clifford, social media is far more about building relationships than about providing information. Read More…